Visual Identity: Where Cultures Intersect

Visual Identity: Bridging Cultures Through Design

This branding artwork is a bold visual statement that merges Arabic and English typography to express the concept of “Visual Identity” as a bridge between cultures.

The intertwining of the Arabic phrase “هوية بصرية” with the English word “IDENTITY” symbolizes harmony between tradition and modernity, East and West, form and meaning.

The contrast of strong, structured Arabic calligraphy in vibrant purple with minimal, geometric English letters in golden yellow creates a striking tension that reflects the duality of identity in a global context.

This piece speaks to brands that seek to honor Arabic culture while positioning themselves with a contemporary, international voice — a true philosophy of identity in design.